Advertising
Hands-on approach to the advertising campaign and stresses the utilization of marketing research for the development of creative concepts and strategy. Emphasis is placed on problem-solving and the production of copy and visuals as well as the refinement of presentation skills. This is a project-intensive course.
Credit hours: 3.0
Prerequisites:
- MK330 - Marketing
Additional Prerequisites / Conditions:
Last updated:
07/06/2021